Tips on Crafting a Message that Resonates and Converts

Address your clients' urgent 3am problems and watch your conversions soar.

In the crowded world of coaching, your message needs to be crystal clear. Think of your message as a lighthouse guiding your ideal clients through the stormy seas of their challenges. It needs to shine brightly, illuminating the path to the solutions they are seeking. Your message should serve as a beacon, cutting through the noise and showing them the way to shore.

Your message must address one of the five key areas people are willing to invest in:

• Health

• Wealth

• Self (personal development, confidence)

• Relationships

• Business

Imagine your ideal client lying awake at 3am. “If I could just …”. They are searching for answers, and your message should address these urgent problems head-on. For instance, if you coach on business growth, your message might be: "Transform your business from struggling to thriving in just 90 days."

When your message is clear and targeted, it doesn't just resonate; it converts. Your potential clients need to feel understood and see that you offer a tangible solution to their 3am worries.

Here are five simple tips you can use to assess your message and ensure it effectively resonates with your audience:

1. Identify Your Ideal Client's Urgent Problems: Ensure your message addresses the specific challenges and pain points that keep your clients up at night. Ask yourself if it clearly speaks to the urgent problems in areas like wealth, self-development, health, relationships, or business.

2. Use Clear and Direct Language: Avoid jargon and complicated terms. Your message should be easy to understand and directly convey the benefits you offer. A simple test is to explain your message to a friend or family member and see if they can quickly grasp it.

3. Check for Tangible Outcomes: Your message should promise a specific, tangible outcome. Ask yourself if your message clearly states the transformation your clients will experience. For example, "Grow your business by 50% in six months" is a clear, measurable outcome.

4. Gather Feedback: Share your message with a small group of trusted clients or colleagues and ask for their honest feedback. Questions like "Does this resonate with you?" or "Does this clearly address a problem you face?" can provide valuable insights.

5. Review Engagement Metrics: Look at how your audience engages with your content. High engagement rates (likes, shares, comments) on social media posts, blogs, and emails can indicate that your message is hitting the mark. Low engagement might suggest it's time to tweak your message.

By regularly assessing and refining your message using these tips, you can ensure it continues to resonate with your audience and drive conversions.

Make sure you're not just a distant light; aim to solve the right problems for the right people with clarity and purpose.

A well-crafted message acts as a lighthouse, not only attracting your ideal clients but also directing them towards taking action. By clearly addressing their specific problems and providing a clear solution, you can build trust and establish yourself as the go-to expert in your field.

✅ Ready to audit your message? Reply here for your copy of the Message Clarity Checklist: Your Guide to Crafting a Compelling Coaching Message.